Sprint Calls T-Mobile ‘Ghetto’ in Ad (Now Pulled)

There’s a saved copy of the ad here, at least for now. When this broke last night, it made me wonder what the people involved think the word ghetto means in this context. Because if they think it means what I (and seemingly many, probably most, other people) do, there’s no way the woman would have even said it off the record, let alone on-camera — and let alone the decision of Sprint to actually publish it and defend it for a few hours.

But damned if I can imagine what they might think it means.

Wednesday, 13 April 2016