Adam Satariano and Alex Webb, writing for Bloomberg:
Apple Inc. has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, according to people familiar with the plans.
Every team at Apple is “secret”.
Among the ideas being pursued, Apple is considering paid search, a
Google-like model in which companies would pay to have their app
shown at the top of search results based on what a customer is
seeking. For instance, a game developer could pay to have its
program shown when somebody looks for “football game,” “word
puzzle” or “blackjack.”
Paid search, which Google turned into a multibillion-dollar
business, would give Apple a new way to make money from the App
Store. The growing marketing budgets of app developers such as
“Clash of Clans” maker Supercell Oy have proven to be lucrative
sources of revenue for Internet companies, including Facebook Inc.
and Twitter Inc.
This sounds like a terrible idea. The one and only thing Apple should do with App Store search is make it more accurate. They don’t need to squeeze any more money from it. More accurate, reliable App Store search would help users and help good developers. It’s downright embarrassing that App Store search is still so bad. Google web search is better for searching Apple’s App Store than the App Store’s built-in search. That’s the problem Apple needs to address.
About 100 employees are working on the project, including many
engineers from Apple’s advertising group iAd that’s being scaled
back, said the people, who asked not to be identified because the
plans are private. The effort is being spearheaded by Apple Vice
President Todd Teresi, who led iAd.
Just make search better. That’s it.
★ Thursday, 14 April 2016