Apple’s Penchant for Consumer Security

Ben Bajarin, on a security “deep dive” briefing he got from executives at Apple last week:

Apple is attempting something that seems unprecedented at an industry level. To bring industry leading security but do so by actually enhancing the user experience. Prior to Touch ID for example, many organizations required eight, and sometimes longer, PIN numbers. Imagine entering that many numbers every time you pick up your smartphone. To emphasize this point, Apple shared a great statistic: their average users unlocks their phones 80 times a day. Other reports state people look at their phones upwards of 130 times a day but those are less of the average and more the heavier users. Regardless, the simple act of logging into our phone via a secure form of login like passcodes or fingerprints is now taken for granted in much of Apple’s ecosystem when, just a few years ago, anyone could have stolen my phone and have access to my personal information. Here again, Apple shared that 89% of their users with a Touch ID-capable device have set it up and use it.

★ Monday, 18 April 2016