iPad Multitasking’s Effect on MLB At Bat Viewership

Sarah Perez, writing for TechCrunch:

During these first two weeks, MLB fans spent 20 percent more minutes per day, on average, watching live video on iPad compared with the 2015 season, when multitasking was not available. (MLB says that any form of multitasking behavior was counted here, not just spilt-screen viewing.)

In addition, fans who were using the new multitasking features and watching live video of MLB games in the At Bat application were spending 162 minutes per day on average consuming MLB.TV on iPad. That’s an increase of 86 percent from the 2015 season.

Watching two games at once on the new Apple TV is pretty sweet too.

★ Monday, 18 April 2016