‘Never Never Never’

Kanye West, two months ago:

My album will never never never be on Apple. And it will never be for sale… You can only get it on Tidal.

Six weeks later, the album was on Apple Music and Spotify.


A Kanye West fan on Monday sued the rapper and the streaming service Tidal claiming they duped users into subscriptions based on the promise of being the exclusive outlet for West’s latest album.

The proposed class action lawsuit filed in U.S. District Court in San Francisco by Justin Baker-Rhett contends West fraudulently promised fans that his album, “The Life of Pablo,” would only be available on Tidal. The site charges users at least $9.99 a month, but West’s album has since been released for free on Apple Music and Spotify.

Keep in mind that West isn’t just an artist on Tidal — he’s a stakeholder. I tend to see lawsuits like this as frivolous, but anyone who signed up for Tidal based on West’s statements was flat-out duped.

Monday, 18 April 2016