Last year, Rolex did $4.5 billion in sales. A solid year for the
premium watchmaker. Of course, it was no Apple Watch. That
business did roughly $6 billion in sales, if industry estimates
The point here isn’t to compare the two devices — an Apple Watch
is just about as comparable to a watch as an iPhone is to a phone.
But it does provide an interesting context for Apple’s fledgling
business — a new product category which has come under a lot of
scrutiny since its launch a year ago. Many have called it a
“flop,” which, again, is interesting in context.