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Demand for iPhone SE Exceeds Apple’s Expectations

Tim Cook, during today’s analyst conference call:

“We’re thrilled with the response that we’ve seen on it. It is clear that there is a demand there even much beyond what we thought. That is really why we have the constraint that we have.”

I find it a little alarming that Apple was taken by surprise on this. Only a little, though, because I don’t think it’ll take them long to get supply in balance. Maybe even by the end of this quarter.

Tuesday, 26 April 2016