Georgia Wells and Jack Nicas, reporting for the WSJ (paywalled, alas; a referral from Google search results might let you through):
Now GoPro is trying to expand into the mainstream. But the trouble
is most people already have smartphones that are nearly as small
and light as GoPro’s devices and come with cameras just as good.
Last year, GoPro bungled its attempt to reach mainstream customers
by setting the price too high on its first everyman camera and not
resolving kinks that make it difficult to use. It is now trying
again, urging other companies to integrate GoPro cameras into
products from cars to baby bouncers.
The stakes are high: GoPro expects its sales this year could fall
by as much as 17% after rising to $1.62 billion last year, its
first decline since it started selling its flagship product in
2010. GoPro could swing to a $167 million loss this year after
reporting $36 million in profit last year, according to S&P Global
Market Intelligence analysis.