John Herrman, writing for the NYT Saturday:
Interviews with over two dozen podcasters and people inside Apple
reveal a variety of complaints. The podcasters say that they are
relegated to wooing a single Apple employee for the best
promotion. That sharing on social media is cumbersome. And that
for podcasters to make money, they need more information about
their listeners, and Apple is in a unique position to provide it.
The problems, they say, could even open up an opportunity for a
“The lack of podcast data is kind of shocking,” said Gina Delvac,
the producer of “Call Your Girlfriend,” a popular show about pop
culture and politics.
Apple’s stance as the giant of the industry remains undisputed,
though, and podcasters are left to navigate a complicated
relationship with the company. Most send messages to the company
at a general email address. To those who have direct contact,
their relationship centers on one person: Steve Wilson.
Mr. Wilson, podcasters say, acts as Apple’s de facto podcast
gatekeeper. Attention from him can be the difference between a hit
and a dud — and between a podcast that pays and one that doesn’t.
It’s fascinating that Apple and iTunes remain so dominant in podcasting.
★ Monday, 9 May 2016