With the backdrop of the Olympics and a comically botched
election, this summer is bound to be what Ricardo Marques, a
vice president from Budweiser, calls “maybe the most American
So Budweiser is going to potentially ingenious, potentially absurd
branding extremes. The company has kept the same can you already
know, but when you look closely, you’ll realize that it has
swapped out its own name, “Budweiser,” for “America.” That’s
right, Budweiser has renamed its beer America for the summer. “We
thought nothing was more iconic than Budweiser and nothing was
more iconic than America,” says Tosh Hall, creative director at
the can’s branding firm JKR.
I rolled my eyes when I first saw this story, but the more I think about it, the more genius I think it is. It’s the perfect publicity stunt for Budweiser.