ProPublica: ‘How Typography Can Save Your Life’

Speaking of typography and settings blocks of text in all-caps, Lena Groeger wrote a good piece for ProPublica:

Of course, if you’re trying to make something hard to read, then all caps is the perfect choice. Companies that set safety warnings in all caps may, intentionally or not, veil important information from consumers.

Here’s a version of the Surgeon General’s Warning that appears in Edward Tufte’s masterpiece Visual Explanations. The warning appears on a cigarette billboard and has been artfully concocted in ALL CAPS, underlined, and surrounded by a dark black border.

Monday, 16 May 2016