By John Gruber
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Mark Scott, writing for the NYT:
Already, 36 percent of the smartphone users in the Asia-Pacific region have so-called ad-blocking browsers on their mobile devices, allowing them to remove online ads when they use the Internet. In India and Indonesia — two of the world’s fastest-growing Internet markets — that figure is almost two-thirds of smartphone users, according to the report.
Still, only 4.3 million Americans, or 2.2 percent of smartphone owners, used ad blockers — through browsers or other services — on their smartphones as of March. By comparison, 159 million people in China have installed ad-blocking software on their cellphones, the report said.
I’m surprised the difference is that vast. What explains the disparity? Are ads in Asia that much worse?
Update: Near-unanimous consensus that it’s two factors: (a) Asia cellular plans have severe data caps, and (b) the ads are way more obtrusive than they are here.
★ Tuesday, 31 May 2016