Already, 36 percent of the smartphone users in the Asia-Pacific
region have so-called ad-blocking browsers on their mobile
devices, allowing them to remove online ads when they use the
Internet. In India and Indonesia — two of the world’s
fastest-growing Internet markets — that figure is almost
two-thirds of smartphone users, according to the report.
Still, only 4.3 million Americans, or 2.2 percent of smartphone
owners, used ad blockers — through browsers or other services —
on their smartphones as of March. By comparison, 159 million
people in China have installed ad-blocking software on their
cellphones, the report said.
I’m surprised the difference is that vast. What explains the disparity? Are ads in Asia that much worse?