Linked List: June 8, 2016

Another Hint at ‘macOS’ Rebranding of OS X 

Chance Miller, 9to5Mac:

It’s widely expected at this point that Apple will rebrand Mac OS X to simply ‘macOS’ next week at WWDC, but hidden in today’s announcements regarding the App Store was yet another hint at the change. In a FAQ from on the iTunes Connect website, Apple mistakenly refers to Mac OS X as ‘macOS,’ again prematurely hinting at the change.

The previous instance that leaked styled it “MacOS”, not “macOS”.

Apple: App Store Search Ads 

Straight from the horse’s mouth. Apple’s elevator pitch: “Effective, efficient, and private.”