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‘The End of Apple Man’

Katie Notopoulos, writing for BuzzFeed:

But the effervescent demo of Apple Music by the charismatic Bozoma Saint John — a black woman who looked and acted nothing like the typical Apple Men onstage before her and who in her opening remarks mentioned being a mother — felt like a breath of fresh air signaling that perhaps the winds are changing. There were other signals too. In the video segment cheering on developers using Apple’s Swift programming language, the video ended with a black woman joyfully expounding how awesome coding was — certainly not the stereotype of a coder, and not totally reflective of the crowd there watching the video. At another Apple event in March, another black female Apple executive, Lisa Jackson, took the stage to talk about Apple’s environmental efforts.

Breaking the Apple Man stereotype in the people who appear on stage as the Apple’s evangelists is symbolic. Having a black woman present on stage might just mean the company is more aware of the optics of its events.

Good points about the new “emergency alert” feature on Apple Watch being designed for women, too.

Wednesday, 15 June 2016