The Brexit Ballot Is Simple and Clear

Libby Nelson, writing for Vox:

The question is written in plain language: “Should the United Kingdom remain in the European Union or leave the European Union?” And while it’s a yes-no question, the options make it perfectly clear which one you’re choosing and how you should do it. (The Scottish referendum ballot in 2014 was even clearer: “Should Scotland be an independent country?”)

This is a very good design — but points off for setting it in Arial.

★ Thursday, 23 June 2016