Apple is in exploratory talks to acquire streaming-music service
Tidal, headed by rap mogul Jay Z, according to people familiar
with the matter.
The talks are ongoing and may not result in a deal, these people
said. Apple is exploring the idea of bringing on Tidal to bolster
its Apple Music service because of Tidal’s strong ties to popular
artists such as Kanye West and Madonna.
Doesn’t really make any sense to me why Apple would do this, but I felt the same way about the Beats acquisition.