And so Schwartz had returned for more, this time to conduct an
interview for Playboy. But to his frustration Trump kept making
cryptic, monosyllabic statements. “He mysteriously wouldn’t answer
my questions,” Schwartz said. After twenty minutes, he said, Trump
explained that he didn’t want to reveal anything new about himself
— he had just signed a lucrative book deal and needed to save his
“What kind of book?” Schwartz said.
“My autobiography,” Trump replied.
“You’re only thirty-eight — you don’t have one yet!”
“Yeah, I know,” Trump said.
“If I were you,” Schwartz recalls telling him, “I’d write a book
called ‘The Art of the Deal.’ That’s something people would be
“You’re right,” Trump agreed. “Do you want to write it?”