Plagued by counterfeits and unauthorized selling on the online
shopping site, the sandals company will no longer supply products
to Amazon in the U.S. starting Jan. 1. Additionally, Birkenstock
won’t authorize third-party merchants to sell on the site,
according to a letter the company sent to several thousand retail
partners on July 5.
The memo, from Birkenstock USA CEO David Kahan, was obtained
confidentially by CNBC.com.
“The Amazon marketplace, which operates as an ‘open market,’
creates an environment where we experience unacceptable business
practices which we believe jeopardize our brand,” Kahan wrote from
the company’s U.S. headquarters in Novato, California. “Policing
this activity internally and in partnership with Amazon.com has
Amazon has a real problem on its hands.