“We love music, and ‘Carpool Karaoke’ celebrates it in a fun and
unique way that is a hit with audiences of all ages,” said Eddy
Cue, Apple’s senior vice president of Internet software and
services. “It’s a perfect fit for Apple Music — bringing
subscribers exclusive access to their favorite artists and
celebrities who come along for the ride.”
The most recent installment with first lady Michelle Obama and
Missy Elliott has grabbed nearly 32 million views on YouTube since
July 20. “Carpool” segments to date have generated more than 800
million views, according to CBS.
Apple is definitely getting into content.