Apple Music Buys ‘Carpool Karaoke’ TV Series

Cynthia Littleton, reporting for Variety:

“We love music, and ‘Carpool Karaoke’ celebrates it in a fun and unique way that is a hit with audiences of all ages,” said Eddy Cue, Apple’s senior vice president of Internet software and services. “It’s a perfect fit for Apple Music — bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride.”

The most recent installment with first lady Michelle Obama and Missy Elliott has grabbed nearly 32 million views on YouTube since July 20. “Carpool” segments to date have generated more than 800 million views, according to CBS.

Apple is definitely getting into content.

★ Wednesday, 27 July 2016