Apple Inc. has hired the former head of BlackBerry Ltd.’s
automotive software division as new leadership at the
iPhone-maker’s car team places increased emphasis on developing
self-driving technology, according to people familiar with the
Dan Dodge, the founder and former chief executive officer of QNX,
the operating system developer that BlackBerry acquired in 2010,
joined Apple earlier this year, the people said. He is part of a
team headed by Bob Mansfield, who, since taking over leadership of
the cars initiative — dubbed Project Titan — has heralded a
shift in strategy, according to a person familiar with the plan.
The initiative is now prioritizing the development of an
autonomous driving system, though it’s not abandoning efforts to
design its own vehicle. That leaves options open should the
company eventually decide to partner with or acquire an
established car maker, rather than build a car itself.