We’ve heard from people that they specifically want to see fewer
stories with clickbait headlines or link titles. These are
headlines that intentionally leave out crucial information, or
mislead people, forcing people to click to find out the answer.
For example: “When She Looked Under Her Couch Cushions And Saw
THIS… I Was SHOCKED!”; “He Put Garlic In His Shoes Before Going To
Bed And What Happens Next Is Hard To Believe”; or “The Dog Barked
At The Deliveryman And His Reaction Was Priceless.”
To address this feedback from our community, we’re making an
update to News Feed ranking to further reduce clickbait headlines
in the coming weeks. With this update, people will see fewer
clickbait stories and more of the stories they want to see higher
up in their feeds.
I’ll bet this will decrease engagement in the short term. But it’s the right thing to do in the long run. It’s fundamentally a boy-who-cried-“wolf” scam.