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Title Case vs. Sentence Case in UI Labeling

John Saito:

If you’re an Apple user, you’ll notice a lot of title case throughout their products. That’s because Apple’s design guidelines recommend title case for many UI elements, including alert titles, menu items, and buttons.

If you’re a Google user, you’ll see a lot more sentence case throughout their products. And that’s because Google’s design guidelines recommend sentence case for almost everything.

A subtle but telling difference between Apple and Google. Culturally, Apple is fussier; Google is more casual.

Friday, 5 August 2016