J.K. Trotter, writing for Gawker:
After nearly fourteen years of operation, Gawker.com will be
shutting down next week. The decision to close Gawker comes days
after Univision successfully bid $135 million for Gawker Media’s
six other websites, and four months after the Silicon Valley
billionaire Peter Thiel revealed his clandestine legal campaign
against the company.
Needless to say, Gawker courted a huge amount of controversy. And
the decision to shutter it may, for all I know, be tied entirely
to legal liability. But I have no doubt Gawker’s controversial rep
put a permanent dent in ads sales - think of it as an inverse
premium. The other thing though is that Gawker had no endemic ad
proposition. Fun, news scoops and schadenfreude have no allied
consumer products. But if you look at the other Gawker Media sites
they were each carefully and wisely aligned with strong endemic ad
So given all that’s happened, even over and above whatever legal
complexities are involved, it makes sense that a big corporate
media giant would see the other Gawker Media sites as the drivers
of value, not Gawker itself.
It always seemed clear to me that Gawker was Nick Denton’s baby, a labor of love. The other more targeted Gawker sites were there to prop up Gawker financially. Now that the company has been sold, there’s no one left who wants Gawker propped up.
★ Thursday, 18 August 2016