Spotify has been retaliating against musicians who introduce new
material exclusively on rival Apple Music by making their songs
harder to find, according to people familiar with the strategy.
Artists who have given Apple exclusive access to new music have
been told they won’t be able to get their tracks on featured
playlists once the songs become available on Spotify, said the
people, who declined to be identified discussing the steps. Those
artists have also found their songs buried in the search rankings
of Spotify, the world’s largest music-streaming service, the
people said. Spotify said it doesn’t alter search rankings.