Apple Event: Wednesday September 7

Jim Dalrymple:

Apple on Monday send out an invitation for a special event to be held on September 7 at 10:00 am. This year’s event will be held at the Bill Graham Civic Auditorium in San Francisco, California.

I made a lucky guess.

The visual style of the invitation strongly suggests bokeh, giving credence to what I first heard two years ago: that Apple is shooting for SLR-quality imaging in the iPhone cameras (or at least, alas, the Plus model).


There has been speculation that new Macs will also be announced at this event, but I don’t think so. I’ve previously outlined my reasoning for thinking the company will not introduce Macs in September.

Only a fool bets against Dalrymple, so I won’t. It makes sense to me, however, that Apple would announce new Macs alongside the new iPhones. The iPhones are already sharing the stage with the new Apple Watch 2 models, and I got the feeling last year that Apple very much wanted to stick with just one fall event. If Dalrymple is right, though, I would guess the new Macs will be introduced in October — not with an event, but with small-scale private media briefings.

Monday, 29 August 2016