In addition to search ads and extensions in many different apps in
iOS 10, Apple plans to remove all these useless apps that clutter
the App Store search pages.
And Apple is not going to stop at abandoned apps. The company will
also fight spammy app names. For instance, if you search for
“Instagram” on the App Store, one of the first results is an app
that is called “[app name] Photo Collage, Picture Editor, Pic
Grid, F…” and then it gets cut off.
Better late than never, but this is how I expected Apple to manage the App Store all along.