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Claim Chowder: Project Ara

My favorite Project Ara puff piece is this one, by David Pierce for Wired, back in May. The claim chowder starts right in the headline: “Project Ara Lives: Google’s Modular Phone Is Ready for You Now”.

After years of failed demos, public sputters, and worrisome silence, Ara works. About 30 people within ATAP are using Ara as their primary phone. Camargo actually has the luxury of worrying about things like aesthetics, rather than whether it’ll turn on. “Please pay no attention to how it looks,” he tells me, flipping the blocky smartphone over in his hands, “because it’s a prototype.” It’s not a concept, not an idea, not a YouTube video. It’s a prototype. Developer kits for Ara will be shipping later this year, and a consumer version is coming in 2017.

As I wrote in May:

In what universe does this qualify as “ready for us now”? It’s not ready at all, and nothing in this story makes it sound like a good idea. It’s nonsense.

Three months later, and the plug has been pulled.

Saturday, 3 September 2016