By John Gruber
WorkOS, the modern identity platform for B2B SaaS — free up to 1 million MAUs.
Ming-Chi Kuo:
We believe Apple will position Beats in the midrange market once it launches Apple’s own-brand Bluetooth headphones, in order to maximize profit with a dual-brand strategy. We also believe Apple will have its own-designed Bluetooth-like communication chip, given its higher requirements for power-saving, communication specs and potential rapid growth of Bluetooth headphone shipments.
This makes no sense to me. Wouldn’t the Apple-branded AirPods be in the mid-range, and the Beats headphones in the high-end range? Beats is already a company that sells $300 headphones.
★ Tuesday, 6 September 2016