We believe Apple will position Beats in the midrange market once
it launches Apple’s own-brand Bluetooth headphones, in order to
maximize profit with a dual-brand strategy. We also believe Apple
will have its own-designed Bluetooth-like communication chip,
given its higher requirements for power-saving, communication
specs and potential rapid growth of Bluetooth headphone shipments.
This makes no sense to me. Wouldn’t the Apple-branded AirPods be in the mid-range, and the Beats headphones in the high-end range? Beats is already a company that sells $300 headphones.