Ming-Chi Kuo: ‘Apple Planning Wireless Headphones to Target Higher-End Than Beats for iPhone 7’

Ming-Chi Kuo:

We believe Apple will position Beats in the midrange market once it launches Apple’s own-brand Bluetooth headphones, in order to maximize profit with a dual-brand strategy. We also believe Apple will have its own-designed Bluetooth-like communication chip, given its higher requirements for power-saving, communication specs and potential rapid growth of Bluetooth headphone shipments.

This makes no sense to me. Wouldn’t the Apple-branded AirPods be in the mid-range, and the Beats headphones in the high-end range? Beats is already a company that sells $300 headphones.

★ Tuesday, 6 September 2016