Just minutes ago, at the ATypI conference in Warsaw, the world was
introduced to a new kind of font: a variable font. Jointly
developed by Apple, Google, Microsoft, and Adobe, a variable font
is, as John Hudson put it, “a single font file that behaves like
multiple fonts”. Imagine a single font file gaining an infinite
flexibility of weight, width, and other attributes without also
gaining file size — and imagine what this means for design.
This looks great. I was a big fan of Adobe’s Multiple Master typefaces back in the ’90s, but they never really took off.