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Punching Down

The Macalope, on Dave Gershgorn’s argument that Apple is “punching down” by competing against smaller companies like Fitbit and Spotify:

Inasmuch as Apple is the largest tech company in the world depending on the day and what measure you use, yes, it’s almost always competing against a company that’s smaller than it is. So, all the golf claps to you, you’ve created Apple’s Kobayashi Maru. The only way for them to win is to lose a lot of money and market value. […]

Fitbit is a publicly traded company with a market cap over $3 billion. Sure, it’s no Apple — as the Macalope said, no one is — but it’s not exactly two hard-working nerds in a garage. Spotify, meanwhile, has 100 million active users and half a billion registered users. Apple Music has 17 million subscribers.

A much better example than Fitbit would be Pebble. That’s a true David to Apple’s Goliath. The whole argument is nonsense though. There’s only one way for Apple to operate, and that’s full steam ahead.

In the 1992 Olympics, the U.S. men’s basketball “Dream Team” played their first game against Angola. At one point they went on a 46-1 run, and that 1 point was a free throw after Charles Barkley was called for throwing an elbow at a player for Angola. After the game, Barkley faced criticism for playing too aggressively. His answer was, more or less, that he only knows one way to play: as hard as he can. Whether he was playing against the Angolan national team or the mighty Chicago Bulls, he played the same way.

Monday, 19 September 2016