MG Siegler on Snap’s Spectacles

MG Siegler:

First and foremost, the very direct framing of Spectacles as a toy is smart. Under-promise, over-deliver 101. As many have noted, basically the opposite of Google Glass. Partially as a result of the stigma around that product, Snap had a very tight rope to walk here. But I think they’re going to pull it off because we already have the answer to the questions that will pop up to wearers.

★ Monday, 26 September 2016