Aetna today announced a new initiative to revolutionize members’
consumer health experience by combining the power of iOS apps and
the unmatched user experience of Apple products including Apple
Watch, iPhone and iPad with Aetna’s analytics-based wellness and
care management programs. Beginning this fall, Aetna will make
Apple Watch available to select large employers and individual
customers during open enrollment season, and Aetna will be the
first major health care company to subsidize a significant portion
of the Apple Watch cost, offering monthly payroll deductions to
make covering the remaining cost easier.
In addition to the customer program, Aetna will provide Apple
Watch at no cost to its own nearly 50,000 employees, who will
participate in the company’s wellness reimbursement program, to
encourage them to live more productive, healthy lives.
In a statement to Ars, Aetna spokesperson Ethan Slavin said that
Aetna will be working directly with Apple to develop a suite of
healthcare apps for Aetna customers. “Apple will have employees
devoted to providing support to Aetna on this initiative,” he
wrote, and “Aetna will also have a dedicated employee unit focused
on this collaboration.” Slavin was mum on whether the apps would
be developed using CareKit, however.