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The Omni Group Is Moving to Free Apps With In-App Purchases

Ken Case, The Omni Group:

The underlying problem, as noted above, is that downloading the app has a fixed cost. We’ve always set that cost to be the standard price of our app, leaving us no way to charge less. But what if we take a fresh look at this problem, and make our downloads free? You know, like every iPhone app in the Top Grossing List has already done? It’s not that they don’t sell anything — or they wouldn’t be on that list. They just don’t sell the original download. (Which we’ve never done on our own store either.)

With the original download free, we can implement any pricing options we want to offer customers through In-App Purchases. We can offer our standard unlocks of Standard and Pro, of course. But we can also offer a free 2-week trial which unlocks all of the features of Pro and Standard, letting you freely choose between them. We can offer a discounted upgrade to the new Standard. And we can offer free upgrades to the new versions to any customers who recently purchased the old app.

Well, I’m pleased to share that that’s exactly what we’re going to do — starting next month, with the App Store edition of OmniGraffle 7.

This is the future of productivity apps in the App Store.

A nifty side-effect of this change:

As a bonus, this free download of the app now also works as a free document viewer. You don’t have to buy anything to use the app as a document viewer; you can just dismiss the licensing dialog — in which case you’ll only be able to open documents in read-only mode. This means that our customers can send OmniGraffle documents to anyone who has a Mac, knowing that they’ll be able to download the latest OmniGraffle for free and view those documents.

Friday, 30 September 2016