Wednesday night of this week, John Gruber wrote, “This is very
clever, and I can see how it could be damn funny, but I wouldn’t
be surprised if Phoneys gets pulled from the App Store.” Shortly
after John’s post — I mean, you can’t buy press better than that,
a post from Gruber about $.99 stickers so clever that Apple was
sure to pull them? — Phoneys, the stupid little sticker pack I’d
launched just a few days before, climbed to #1 Top Paid and #1 Top
Grossing in the iMessage app store.
Thursday night, last night, Bill from Apple called me.
Interesting that Apple is giving him a week to change the sticker style. But I really think Apple had no choice. The idea of Phoneys is fun, but I don’t think Apple should allow pranks like this in the App Store.