Twelve South Sells Out of Candle That Smells Like a New Mac

Two thoughts:

  • I have no idea if this candle actually smells like a new Mac, but I do know that Apple really does care about what its products smell like when they’re unboxed. Every sense counts: sight, touch, smell, sound. (Maybe not taste, but still.) They actually do concern themselves with the aroma of the materials they use in their packaging. High-end retailers create branded scents for the air in their stores too — I’ll bet Apple does.

  • Nobody makes a candle that smells like Google search.

★ Tuesday, 4 October 2016