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Apple Pulls Bizarre ‘Orchard’ Web Page Promoting Entry Level Marketing Jobs

Last night a web page at apple.com/the-orchard/ appeared. It is now gone. The entirety of the page was this image — text rendered in a PNG like a web page in 1996. A couple of glaringly obvious problems with this:

  • Using a big long PNG image as a web page is ridiculous.
  • The image only looked “right” when viewed on an iPhone. On larger displays it looked terrible.
  • The text of the web page reads like ad agency hot air. It’s bullshit.
  • That crude “O” with a leaf on the top to make it look like the Apple logo. What the holy hell was that? Who thought that was OK?

Something weird happened here.

Thursday, 6 October 2016