Last night a web page at apple.com/the-orchard/ appeared. It is now gone. The entirety of the page was this image — text rendered in a PNG like a web page in 1996. A couple of glaringly obvious problems with this:
- Using a big long PNG image as a web page is ridiculous.
- The image only looked “right” when viewed on an iPhone. On larger displays it looked terrible.
- The text of the web page reads like ad agency hot air. It’s bullshit.
- That crude “O” with a leaf on the top to make it look like the Apple logo. What the holy hell was that? Who thought that was OK?
Something weird happened here.
★ Thursday, 6 October 2016