Tesla shocked the industry earlier this year when it confirmed
having delivered 25,202 Model S sedans in the U.S. in 2015, which
gave the company a 25% market share in the premium sedan market.
For the first time, Tesla had surpassed market leaders like BMW
and Mercedes. Furthermore, every single other large luxury sedan
has seen its sales decrease during the same period.
Now the electric automaker is increasing its lead on the US luxury
sedan market to such a point that the Model S is now twice as
popular as the Mercedes S-Class or the BMW 7-Series. Tesla is
literally selling more all-electric sedans in the US than Mercedes
and BMW are selling S-Class and 7-Series combined.
I’m surprised at how few of these cars are sold overall, but it’s amazing that Tesla has already taken a commanding lead.