When Google bought the advertising network DoubleClick in 2007,
Google founder Sergey Brin said that privacy would be the
company’s “number one priority when we contemplate new kinds of
And, for nearly a decade, Google did in fact keep DoubleClick’s
massive database of web-browsing records separate by default from
the names and other personally identifiable information Google has
collected from Gmail and its other login accounts.
But this summer, Google quietly erased that last privacy line in
that promised to keep the two pots of data separate by default. In
its place, Google substituted new language that says browsing
habits “may be” combined with what the company learns from the use
Gmail and other tools. […]
The practical result of the change is that the DoubleClick ads
that follow people around on the web may now be customized to them
based on the keywords they used in their Gmail. It also means that
Google could now, if it wished to, build a complete portrait of a
user by name, based on everything they write in email, every
website they visit and the searches they conduct.
My question is simple. Why is Google doing this? To make even more money? Or because they need to do this to keep making the same amount of money? Either way it’s gross.