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Pushback on Those Tesla Model S Sales Figures

Doug DeMuro makes a strong case that the Tesla Model S is a mid-size luxury sedan, not a full-size:

So the Model S is sized like a midsize luxury sedan, and it’s priced like one, too. Why doesn’t anyone call the Model S a midsize luxury sedan?

Simple: because Tesla doesn’t want them to.

Tesla has fought incredibly hard for media sources to consider the Model S a full-size luxury sedan, for one simple reason: Its sales numbers aren’t as impressive if you compare it to more accurate rivals. As I mentioned above, Tesla sold 9,156 units of the Model S during the last quarter. In the same time period, Mercedes-Benz sold 14,672 units of the E-Class. Meanwhile, the 5 Series sold 7,430 units of an aging model nearing replacement. When a redesigned 5 Series last debuted, as it will again in the next few months, it wasn’t uncommon to see sales totals well in excess of 5,000 per month — or 15,000 per quarter. Even the Hyundai Genesis is nipping at the Model S’s heels, earning around 2,500 sales per month through 2016.

Friday, 21 October 2016