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Om Malik: ‘Good Design — Inside and Out’

Om Malik, writing last week for The New Yorker:

When I asked John Maeda, the former president of the Rhode Island School of Design, why, then, people have turned on the design of the iPhone 7, he pointed out that perhaps these critics “seem to believe that there’s some as yet unimaginable transcendence that can happen in a small, palm-shaped, rectangular device.” Maeda said that he spent time with designers at Sony and felt their frustration designing a television set “because all you can really do is design the rectangle that the TV sits within.… Everything else around that screen really doesn’t matter.” The same problem holds for the iPhone. All that matters is the screen — its size, brightness, and resolution. “Now that we have all those dimensions sated, it’s basically the challenge of designing a TV set all over again,” he added.

Monday, 24 October 2016