I long ago got used the the idea that no matter what Apple said or
released, the Internet would fall over itself proving how much
smarter they were than Apple, only to see Apple make another
truckload of money on the product everyone was criticizing.
That said, this event’s criticism has been louder and more
widespread and angrier than I remember seeing for a long time. I
finally had to basically unplug for a while because I found myself
getting into the “someone is wrong on the internet” mentality.
Writing my piece over the weekend was about as difficult as
anything I’ve ever written because there are a lot of legitimate
gripe points with Apple right now, but so much of what’s being
thrown around is trivial and petty and often outright wrong, or
just plain silly.
A lot of it boils down to this concept: We demand Apple innovate,
but we insist they don’t change anything.
Best piece I’ve seen on last week’s announcements.