Tim Cook Assures Employees That It Is Committed to the Mac and That ‘Great Desktops’ Are Coming

Tim Cook, in a Q&A on the company’s internal message board Apple Web, leaked to Matthew Panzarino:

The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.

The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

This doesn’t surprise me, but it’s good to hear it.

I’ll note that Cook only calls out the 5K iMac — no mention of the Mac Pro.

★ Monday, 19 December 2016