Daring Fireball vs. Facebook

John Scalzi, reviewing his 2016 web traffic stats:

As with last year, most people coming to the site came here by three ways: Google, Facebook and Twitter, those three arranged in descending order of importance. This is the Internet as it exists now, folks. The one individually-owned site that sent the most people here (Daring Fireball) sent maybe 1.5% of the traffic Facebook did over the year. Which, actually, is pretty impressive if think about relative sizes.

I feel good that DF ranked first among individually-owned sites, but it’s depressing that it ranked first with so little share.

★ Friday, 30 December 2016