In retrospect, the ascendency of Smartphone 2.0 and the way it has
shaped our culture seems obvious and natural. But the celebration
and contemplation overlooks a crucial Sine Qua
Non, a necessary (but
not sufficient) condition: Unlocking the carriers’ grip on handset
specifications, marketing, and content distribution.
More specifically, we owe Steve Jobs an enormous debt of gratitude
for breaking the carriers’ backs (to avoid a more colorful
It wasn’t enough that it was revolutionary in both hardware and software. Apple needed something no major handset maker had ever gotten before, or has gotten since: total control.