The Team That Runs Mark Zuckerberg’s Facebook Page

Sarah Frier, reporting for Bloomberg on the team of writers and photographers that runs Mark Zuckerberg’s personal Facebook page:

Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete harassing comments and spam on his page, say two people familiar with the matter. Facebook also has professional photographers snap Zuckerberg, say, taking a run in Beijing or reading to his daughter. Among them is Charles Ommanney, known most recently for his work covering the refugee crisis for the Washington Post. Company spokeswoman Vanessa Chan says Facebook is an easy way for executives to connect with various audiences.

While plenty of chief executive officers have image managers, the scale of this team is something different. So is its conflation of Zuckerberg’s personal image with that of his company, the diaper-changing photos next to the user growth stats.

Matt Yglesias:

Key point here is that Mark Zuckerberg is much too smart to actually spend time on Facebook.

Thursday, 19 January 2017