Sarah Frier, reporting for Bloomberg on the team of writers and photographers that runs Mark Zuckerberg’s personal Facebook page:
Zuckerberg has help, lots of it. Typically, a handful of Facebook
employees manage communications just for him, helping write his
posts and speeches, while an additional dozen or so delete
harassing comments and spam on his page, say two people familiar
with the matter. Facebook also has professional photographers snap
Zuckerberg, say, taking a run in Beijing or reading to his
daughter. Among them is Charles Ommanney, known most recently for
his work covering the refugee crisis for the Washington Post.
Company spokeswoman Vanessa Chan says Facebook is an easy way for
executives to connect with various audiences.
While plenty of chief executive officers have image managers, the
scale of this team is something different. So is its conflation of
Zuckerberg’s personal image with that of his company, the
diaper-changing photos next to the user growth stats.