Last Saturday, as the New England Patriots were sloppily beating
the Houston Texans 34–16 in a playoff game, I wanted to look at
the highlight video of a play using the NFL app on my iPad. To
watch that 14-second clip, I had to suffer through a 30-second
ad for something so irrelevant to me that I can’t even recall
what it was.
A preroll ad twice as long as the actual video clip is absurd.
Here’s Mossberg, on his experience after launching Recode:
About a week after our launch, I was seated at a dinner next to a
major advertising executive. He complimented me on our new site’s
quality and on that of a predecessor site we had created and run,
AllThingsD.com. I asked him if that meant he’d be placing ads on
our fledgling site. He said yes, he’d do that for a little while.
And then, after the cookies he placed on Recode helped him to
track our desirable audience around the web, his agency would
begin removing the ads and placing them on cheaper sites our
readers also happened to visit. In other words, our quality
journalism was, to him, nothing more than a lead generator for
target-rich readers, and would ultimately benefit sites that might
care less about quality.
So backwards, so shortsighted. User tracking is a plague that benefits no one.
★ Friday, 20 January 2017