My thanks to Smartling for sponsoring this week’s DF RSS feed to promote their translation services for developers. App localization opens the door to global opportunities, but traditional techniques are failing publishers and users alike. Bound by rapid release cycles, sluggish translation turnarounds, and stubborn app store approval processes, developers have little hope of delivering a consistent user experience across multiple languages.
Smartling’s technology transforms this equation. Their Mobile Delivery Network instantly pushes your translated content to app users over-the-air. New language launches and linguistic updates can now be made independent of code releases and as frequently as you see fit. That gives users in every language access to the right content at the right time.
Check out Smartling’s website to learn more, and join companies like British Airways, Spotify, and GoPro that are already using Smartling.
★ Saturday, 28 January 2017