It could be that there is no real “Smartwatch market”, just an
Apple Watch market. Much like there’s no real “tablet market”,
just an iPad market. Since it’s such a new product category and
most of the existing products are still bound to phones, it could
also simply be too soon to tell.
I think we should stop talking about “smartwatches” and just consider Apple Watch a “watch”, period. In September, Apple claimed watch revenues second only to Rolex. How can it not be considered a hit at this point?