As reported by The Wall Street Journal, the company says
the game has been downloaded more than 78 million times worldwide,
with more than 5 percent of players paying to unlock its full
content. (That’s $10 in the US.) It’s an impressive conversion
rate in for mobile industry, especially considering the game’s
high price. Titles that charge a dollar or two usually only
achieve a conversion rate of less than 5 percent, a Tokyo-based
games analyst told the WSJ.
So far, Nintendo says Super Mario Run has bought in revenue of ¥6
billion or around $53 million. It’s a decent achievement, but
still doesn’t deliver the impact the company was looking for.
Nintendo chief executive Tatsumi Kimishima said he’d hoped the
conversion rate would be in the double digits.
Not a bad start.