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Oculus VR Best Buy Pop-Ups Are a Bust

Alex Heath, writing for Business Insider:

Facebook is closing around 200 of its 500 Oculus virtual reality demo stations at Best Buy locations across the US, Business Insider has learned.

The scaling back of Facebook’s first big retail push for VR comes after workers from multiple Best Buy pop-ups told BI that it was common for them to go days without giving a single demonstration. An internal memo seen by BI and sent to affected employees by a third-party contractor said the closings were because of “store performance.”

Oculus spokeswoman Andrea Schubert confirmed the closings and said they were due to “seasonal changes.”

Actual headline from Business Insider, one year ago: “Apple Is Completely Missing VR”.

Wednesday, 8 February 2017